Looking back on sixty years of trust and growth established with Flynn & Reynolds, Greaves makes a transition for future success. In New England, a broad, multi-channel team like Yusen MacPherson’s will help Greaves maintain close, technical support across a wide customer base.

Change is inevitable. And when Flynn & Reynolds recently shifted its strategic alignments to pursue a new direction, a chapter closed on a great relationship lasting six decades – built on professionalism, technical expertise, and personal relationships that helped make Greaves a trusted name throughout the Northeast.

By announcing its new affiliation with Yusen MacPherson (YuMac), Greaves signals its intent to build on the same values that have proved so successful in the past, while adding depth and breadth to their market penetration in the future. “YuMac brings a strong field presence and a thoughtful, modern approach to manufacturer representation,” said Greaves’ CEO Matt Strand. “Their ability to blend relationship-based sales with coordinated marketing outreach is a great fit for this market.”

YuMac is one of the region’s most respected electrical manufacturers’ rep agencies, known for its experienced sales team, broad coverage, and commitment to technical service in the field. Their team brings deep relationships and a strong record of success across distribution, contractor, and OEM channels. And they are committed to expanding awareness of Greaves’ U.S.-made compression, mechanical, and specialty connectors, including the industry-leading PT-FX flex cable solutions.

Shared Values, Shared Vision

Both Greaves and YuMac share a belief that personal relationships and technical credibility remain at the core of successful representation — even as the industry evolves. YuMac’s investment in training, channel management, and data-driven marketing tools complements Greaves’ focus on engineering support, short lead times, and U.S.-based manufacturing.

“This partnership reflects how manufacturers and reps can align both heritage and modern capability,” said Matt Strand. “YuMac has the scale to cover a complex market, and the professionalism to do it with the same values that have guided Greaves for decades.”

A Broader Lesson for Greaves, and for the Industry

The character of the new partnership with YuMac will serve as a paradigm shift for Greaves. Even as the company continues to grow, there will be an ongoing investment made in the way the company provides regional support to all of its representatives.

Indeed, the relationship with YuMac will serve as a model for how manufacturers can evolve representation strategically — matching rep strengths to regional needs — while maintaining loyalty, respect, and continuity.

Across its entire rep network, Greaves is committed to burnishing its legacy of trust, while supporting the infrastructure and reach needed for all to achieve success in today’s marketplace.

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News Flash: NEMRA will spotlight Greaves in its Domestic Manufacturing publicity campaign, featuring Greaves’ new “Made in USA” factory tour video!

Do you have a special application or project? Find your local Greaves representative using our interactive map, or call us directly at 1-800-243-1130.