How Greaves Beat the Clock for a Top Global Data Giant with a Unique Lug Spec.

In the end, it took only 30 days. When an electrical contractor on a massive data center project was tasked with landing cables in lugs requiring a specific tang width and barrel length, no manufacturer in the industry could supply the out-of-the-ordinary connector. With the deadline looming, calls went out to top distributors—but only one had a pathway to the solution. They turned to manufacturer’s rep Griesser Sales in Ohio, who quickly brought the challenge to Greaves. The race was on.
Greaves’ motto, “Small enough to care, big enough to deliver,” was put to the test. Within days, Greaves marshaled its resources to engineer, prototype, test, manufacture, and ship 8,500 units. A critical step was fast-tracking UL certification—something Greaves engineers navigate regularly thanks to their deep experience partnering with UL on new products and innovations.
The Timeline:
- February 7: inquiry received
- February 25: Design finalized; stock ordered; prototype delivered; UL application submitted
- March 26: Press tooling completed
- April 21: Order received
- May 25: 8,500 lugs manufactured and shipped
The Results:
Inquiry to production readiness: ~60 days
Order to shipment: ~30 days
When the dust settled and the order shipped, John Smith of Griesser Sales shared this with Matt Strand, president of Greaves: “I am really proud to be representing a company like Greaves that prioritizes things, and what you say you’re going to do gets done. You’re not afraid to jump into something, make a commitment, and then follow through on it. It’s a breath of fresh air.”
Do you have a special application or project? Find a Greaves rep in your state using the interactive map at this link, or call Greaves directly at 1-800-243-1130.
